Discursive structures refer to the space, time and actors in the advertising image. In other words, when and where the scene is set and who acts in it.
The three elements used are the following:
- Actorization (actors )
- Temporization (time)
- Spacialization (space)
|The architecture codes in this image of Marc Lamey|
|Mobile phones in this Dolce&Gabbana fashion show|
|The biker David Beckham|
In this case we can obtain an idea of the concept as valid al-ways and everywhere.